AI billboard design: lessons from Times Square

One campaign, many surfaces

Adobe’s article dated 4 September 2026 describes a Firefly campaign held earlier that spring. The company reports 38 screens and 30 aspect ratios, with text-to-image and image-to-video tools contributing to the creative assets. This is a brand case study, not an independent effectiveness study.

The 9 AI STUDIO perspective

A billboard is not viewed like a phone image. Its central idea needs to be understood quickly, with enough separation between the product, copy and focal point. A small preview can provide an early check of how the concept reads at a distance.

A wide screen, vertical poster and social asset can share a concept without sharing an identical crop. Position, negative space and viewing direction may need to be designed again for each format. AI can help explore alternatives, while art direction keeps the campaign coherent.